TOKYO RISING

Storytelling. Digital content. Authenticity. All of these drove the strategy for a series of short films about exploring city terrain, telling real newsworthy stories, while highlighting the functionality of Palladium boots.

Tokyo faced a new reality after the earthquake and tsunami tragedy of 3/11. While challenges still lay ahead, the city's young creative class was determined to make sure that their hometown thrives. Innovative and resilient, they defined the future of Tokyo on their own terms. We joined up with Pharrell, put our boots on and went exploring.