CORE COMPETENCIES
Examples of my core competencies are outlined below:
BRAND STRATEGY
Brand Mission - Brand Purpose - Positioning - Competitive Analysis - Differentiation - Breakthrough Ideas.
PRODUCT STRATEGY
Range Architecture - Product Line Management - Design Briefs - Category Expansion - Pricing - Product Lifecycle.
MARKETING STRATEGY
Consumer Insights - Digital Content - Performance Marketing - Creative - Collaborations - Social - Media.
PEOPLE STRATEGY
Senior Leadership - Organizational Structure - Talent Development - Core Values - Culture - Performance Management - Recruiting.
CHANNEL STRATEGY
Retail - Wholesale - Ecommerce - Digital marketplaces - Licensing - International Distribution - Channel differentiation.
FINANCIAL STRATEGY
P&L Ownership - Budget Setting - Forecasting - Expense Management - Cost Reduction, Growth Engines - Profitability.
Email: barneyjwaters@gmail.com
Phone: (818) 217 5375
