The K-Swiss Board of Directors was a groundbreaking ‘influence the influencers’ program, designed to give real access and real decision-making power to the consumer.
From 8000 applicants, 100 people were selected to be on The Board and, led by experts, they learned about a subject area then submitted plans and voted, making real decisions for the brand.
RESULTS:
This program was nominated for a Shorty Award in the Influencer Marketing category, and was featured across fashion, business and social media, generating over 180M impressions and 350,000 visits to The Board microsite. The Diplo launch video was viewed more than 850,000 times and generated 8000 applicants. During the campaign, K-Swiss’ social community grew by 123%.